Breast Cancer Awareness at Ellipse Fitness

Released on: October 2, 2008, 11:22 am

Press Release Author: Virtualtech

Industry: Healthcare

Press Release Summary: During the month of October, Ellipse is focusing on the
prevention and early detection of breast cancer. Ellipse wants to assist in funding
the research conducted to find a cure to a disease that affects so many women. For
the entire month of October, Ellipse will be donating a portion of the proceeds when
special, pink boxing gloves and select protein bars are sold.


Press Release Body: Ellipse Fitness headquartered in Appleton WI and founded by Lisa
Welko and Shana Conradt, is the first women owned National Health Club Franchise,
it’s goal is to teach women how to have and maintain an active, healthy lifestyle.

Ellipse studios provide nutrition and weight loss programs, personal wellness and
lifestyle coaching, and bootcamp, interval training, kickboxing and resistance
classes only. This positive environment is key to helping women make choices that,
in turn, prevent disease. Teaching about nutrition and providing regular exercise
are two main ingredients in avoiding diseases such as breast cancer. Ellipse is
truly a niche franchise and is the first of its kind in the fitness industry, in
part due to its classes only concept. This specific component of the Ellipse model
increases camaraderie and member retention tremendously.

Ellipse Fitness studios are much smaller than conventional gyms consisting mainly of
one large room for daily scheduled classes. Start up and operational costs are
greatly reduced since there are no weightlifting machines or cardio equipment.
Members get much more attention than at a typical gym due to personal training in a
group atmosphere which results in higher membership fees and a potentially more
profitable business model.

Hundreds of women, as well as men, have lost weight, learned healthier eating
habits, become stronger, and experienced health altering body fat composition
changes. During the month of October, Ellipse is focusing on the prevention and
early detection of breast cancer. Ellipse wants to assist in funding the research
conducted to find a cure to a disease that affects so many women. For the entire
month of October, Ellipse will be donating a portion of the proceeds when special,
pink boxing gloves and select protein bars are sold. Ellipse will also be hosting
“Customer Appreciation Week” the week of October 20th. Members will be encouraged
to help a friend they care about take the first step toward cancer prevention by
joining Ellipse!

"In a world otherwise saturated with fitness concepts that don't work, this one
works," said Eric Riess, a St. Louis lawyer who specializes in franchising and is
helping Welko and Conradt market their business. "It's a little bit of personal
training and a little bit of boot camp. They'll make you do the routine. And the
reason people are willing to pay a little more is because they get something out of
it. A lot of people have tried the $30-a-month clubs and found that they got nothing
out of it."

Riess said the chain's focus on giving back to the community, raising money for
domestic-abuse shelters (Victory Over Violence) as well as breast cancer awareness
is indicative of owners "who really get ‘it’. They're socially conscious, and love
and understand the fitness business.”

To contact an Ellipse location closest to you, visit us online at ellipsefitness.com.


Web Site: http://www,ellipsefitness.com

Contact Details: Shana Conradt
shana@ellipsefintess.com
ellipsefitness.com
920.882.9450
1200 N. Mayflower Drive
Appleton, WI 54913

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